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14 July, 2020

TruckTracker app drives traceability innovation

Producers have been told they will reap the dividends of a new app that aims to improve animal welfare and supply chain communication by tracking livestock trucks from paddock to destination.


TruckTracker App
Driving innovation... The new TruckTracker app will revolutionise supply chain traceability and fuel Australian agriculture's 'clean and green' image.

On Thursday, Agriculture Minister David Littleproud said Direct Livestock’s TruckTracker application is one of 16 projects to share in $4 million funding under the first round of the Traceability Grants Program.

“Initially focusing on the beef supply chain, this mobile and web app improves traceability by tracking cattle trucks and digitising the current information flow” Mr Littleproud said.

“The app will enable the sharing of location information with buyers, sellers and carriers in real-time, improving communication and transparency while promoting animal welfare and provenance.

“It can also be easily adaptable to suit other livestock industries and the grain and fodder industries” Mr Littleproud said.

The Minister said the TruckTracker app was a fantastic example of Australian agricultural innovation.

"The Australian Government invests in projects like these because modern, accurate, and timely traceability systems help provide even stronger assurances to our trading partners and consumers about the safety and quality of our produce." Mr Littleproud said.

Mr Littleproud said it was critical that Australia responds to the demand on both domestic and international planes for greater transparency and real-time convenience around the origins and safety of agricultural products within modern digital marketplaces.

"As the world emerges from the Covid-19 pandemic, any market access edge we can secure for our farmers now will reap dividends for them and our economy in the future."

The Traceability Grants program is part of the Modernising Agricultural Trade agenda announced by the Australian Government to support the target of a $100 billion agricultural sector by 2030.

The $7 million program will run over a minimum of two rounds from now until June 2023.

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