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Cattle

19 November, 2020

Mort and Co beef a champion in maiden effort

LOTFEEDERS Mort and Co have proven victorious at their first ever appearance at the Perth Royal Food Awards (PRFA), after being crowned champions in two separate categories and bronze in a third, at this year's event.


Mort and Co General Manager for Meat Sales and Operations, Brett Williams, said the result was a fantastic achievement for the business and particularly commendable given the challenges of 2020.

“This has been a unique period for every industry and business,” Mr Williams said. “There have been many challenges that we have navigated, so it’s terrific to get such a great reward.”

Competing against entrants from all over Australia, the Phoenix brands Master Selection (Purebred and Fullblood Wagyu), The Phoenix (F1-F4 Marbled Wagyu) and Grandchester (Black Angus) delivered success in all three classes entered.

Master Selection won the Gold and subsequent Champion Medal for Export Beef, while The Phoenix won Gold and Champion Medals in the Wagyu Marble Score 5+ division. Grandchester was awarded the Bronze Medal for Grainfed Beef.

Mr Williams acknowledged the importance of such awards and paid tribute to Mort and Co’s entire supply chain.

“We see great value in competing in these types of awards. While Mort and Co and the Phoenix Beef brands get the accolades, what they represent is something far greater than that.

“Any time we have success, it’s because of everyone associated with our business,” Mr Williams said.

“Awards provide us with an opportunity to recognise their contribution and celebrate with them.

“From our beef producers, processors, suppliers, and logistics partners, through to our Mort and Co team members and international distributors who take our magnificent beef to the world, it’s another tremendous effort,” he said.

The results of the Perth Royal Food Awards complement the achievements already attained by the business this year. At the Australian Wagyu Awards, Master Selection and The Phoenix collected three gold and two bronze medals, followed by another gold and bronze medal at the Royal Queensland Food and Wine Show.

With the awards season drawing to a close, the final competition for 2020 is the Darling Downs Beef Battle on November 26. Taking the format of a blind taste test, the audience will sample and score all beef brands on the evening, with the winner crowned at the end of the night.


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