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Cattle

30 September, 2020

Female agent to call bids at Southern Hemisphere's largest bull sale

SBB/GDL Rockhampton agent Georgie Connor will step onto the auctioneer’s box to call bids at Rockhampton Brahman Week.


SBB/GDL stock agent Georgie Connor will call bids at this year’s Rockhampton Brahman Week Sale.

THE rising profile of women in the stock agent industry will be clear at the largest bull sale in the Southern Hemisphere, Rockhampton Brahman Week, next Monday when Georgie Connor steps onto the auctioneer’s box to call bids at the Central Queensland Livestock Exchange. 

 A fitting occasion in the lead up to the International Day of Rural Women on October 15, Georgie, who works with SBB/GDL Rockhampton, said despite the unique role she will play, her primary focus was helping sell the 860 Red and Grey Brahman bulls that will go under the hammer from October 5 to 7.

“There is a strong representation of potential stud sires, they are sprinkled right throughout the catalogue, which is a great thing to help the sale keep momentum the whole way through,” Georgie said.

Georgie’s career began in 2018 when, after helping to run a successful commercial cattle competition, which broke records for entries at Beef Australia, two agents offered her a job – it caught her off guard as she had never considered being an agent.

“When Damien Freney from Savage Barker Backhouse and Peter Daniel from GDL employed me, they gave me a rope and told me to run with it,” Georgie said.

“When I stepped over to the other side, and was in the auctioneer’s box calling bids, I did feel as though the industry was watching. 

“My advice to young women interested in a career like mine is to be hungry and humble.

“I find it so rewarding when a client sets goals before their sale and we are then able to help them meet those goals, or even exceed them.”

Georgie began her career with SBB/GDL behind the lens of a camera, as a specialist stud stock representative. However, it was not too long before her vast livestock knowledge and experience, which began while being raised on a cattle property near Baralaba, saw her role swiftly expand to both stud and commercial livestock sales.

“I can remember Damien saying he wanted me to take photos, ‘and along the way, Georgie, you will get us some cattle’.”

Georgie said the time she still spends behind the lens photographing stud stock ideally positions her to advise clients on where they can source the cattle they need.

“When I get a call from a producer wanting to know if I have seen any good bulls around, I can rattle off a full list that I have personally been in the yards with that will fit exactly within their type and herd breeding goals,” she said.

Most likely, on the International Day of Rural Women, Georgie will be working hard at a cattle sale.

“I think women’s contribution to the cattle industry is being recognised, and International Day of Rural Women, is the perfect time to reflect on that.” 

With demand running fierce for quality livestock this season, Georgie predicted this year’s Rockhampton Brahman Week Sale would achieve tremendous results.

Last year, the sale grossed more than $8.5 million and averaged more than $10,000. The bell ringer was Mt Callan Scully, a Red Brahman, that made $105,000.

This season’s bidding action begins on Monday, October 5, with the full run of Grey bulls, before switching to the Red line up from Tuesday afternoon.

Full COVID-19 restrictions are in place at the yards, including single-lane foot traffic around the pens and social distancing, to ensure all vendors and buyers remain safe. 


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