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A new perspective on agriculture
Circulating to every farmer and
grazier in Queensland
Central West Queensland

About Us

We are pleased to introduce our brand new newspaper, run by locals for locals, and invite your support.

The Rural Leader is a brand new newspaper, but we’re not new to providing local news. The Longreach Printing Company Ltd t/as The Rural Leader was founded in 1922 by graziers and business owners in the central west of Queensland, about the same time as a similar syndicate established Qantas.

Still locally owned, we are proud to launch The Rural Leader, to be distributed at our local news agencies and retail outlets and also available through bulk distribution at all good rural retailers from Proserpine to Bundaberg, Charleville to Winton covering the agricultural powerhouse of the central third of Queensland. On sale on Friday of each week, we will also provide regular news updates directly on this website.

We fundamentally believe in the important and positive role local news plays in rural communities, and the importance of local media being owned by locals. We have a keen focus on community based journalism and a genuine interest in building into the communities we live in.

We would invite your support, and would appreciate an opportunity to meet with you to discuss your advertising and communications needs.

For more information, we’d love to hear from you, please contact us